Project 2: Bangkok Thailand Olympics
Corporate Identity, Spring 2021
Edinboro University, Scott Gladd
Assignment: Olympic Bid Logo
For this project, you will begin by choosing a city randomly from a hat that has presented a bid for the Olympics in the past, but has never hosted the Olympic games. You will not know if you are working with a summer or winter season until you have selected your city at random.
Bangkok Thailand
Summer Olympics
2032
Research & Brainstorming:
Bangkok Thailand
Founded by King Rama I
Settled in the 15c
The name Bangkok came before the city of the idea of a village (Bang) of wild plums (makok).
- The only Cosmpolitan City in a country of small towns and villages
- Located on the Chao Phraya River
- Used to be divided into two municipalities Krung Thep (East Bank) & Thon Buri on the (West Bank) connected by several bridges
The Thai’s called their capital Krung Thep which is referred to as:
The City of Gods
The Great City
The Residence of the Emerald Buddha
The Impregnable City of God Indra
The Grand Capital of the World Endowed with Nine Precious Gems
Climate and Landscape:
Bangkok is HOT throughout the whole year. 77F in the “cold” season in December, 86F in the hot season in April. With this hot weather, there are annual rainfall totals of about 60 inches.
City Layout:
Modern Bangkok has yet skyrocketed in growth throughout the years with tourism. The city center used to be enclosed in-wall and yet broke down to open it up to the city. These walls have not left all areas there is still Buddist temples and masteries called wats, that are still walled up that serve as religious focal areas.
The main government administrative buildings were surrounded by walls but have been opened up in the Grand Palace, but now have occupied surrounding palaces and mansions.
Potential Focal Points:
- Taling Chan Floating Market
- Chatuchak Market
- Grand Palace
- The Giant Swing
- Wat Arun
Floating Markets:
Most of these floating markets include
- Locally produced handicrafts, fashion, and art
- Fresh and affordable seafood, and exotic foods
- Vegetables, such as banana, jackfruit, rambutan, mango, pineapple, dragon fruit, carambola, fresh coconut, and durian.
- Tours to hidden temples, and music
List of the most popular and used floating markets
- Amphawa Floating Market
- Damnoen Saduak Floating Market
- Taling Chan Floating Market
- Khlong Lat Mayom Floating Market
- Bang Phli Floating Market
Chatuchak Market:
Also known as JJ Market, it has more than 15,000 stalls and 11,505 vendors.
Is one of the largest and most diverse weekend markets, with over 200,000 visitors every weekend.
Grand Palace:
The Grand Palace is a complex of buildings at the heart of Bangkok, Thailand. The Grand Palace is divided into four main courts, separated by numerous walls and gates: the Outer Court, the Middle Court, the Inner Court, and the Temple of the Emerald Buddha. Each of these court’s functions and access is clearly defined by laws and traditions.
The Outer Court:
Situated to the Northwest of the palace, you enter through the main Visetchaisri Gate. In this Court are buildings that include the headquarters and information centre of the Grand Palace and the Bureau of the Royal Household.
Temple of the Emerald Buddha(Wat Phra Kaew):
Wat Phra Kaew, commonly known in English as the Temple of the Emerald Buddha. It is actually a chapel; it has all the features of a temple except for living quarters for monks. It is regarded as the most sacred Buddhist temple in Thailand.
Middle Court:
The largest and most important court, situated in the central part of the Grand Palace, where the most important residential and state buildings are located.
The Giant Swing:
The Giant Swing is a religious structure, formerly used in an old Brahmin ceremony, and is one of Bangkok’s tourist attractions.
Wat Arun : Ratchawararam Ratchaworamahawihan:
A Buddhist temple derives its name from the Hindu god Aruna. It has various architectural elements shown above and changes from a bright white during the day to a golden orange at night.
Mind Map:
Ideas
- Skyline
- Temples (Outlines)
- Structure of Grand Palace
Walls, Gates, Temples - Market tent tops of yellow, green, blue, etc..
- River, with floating markets
- Religion, Buddha, Emerald, Gold Temples
- Night and Day change of White to Gold, Dark to Neon
Mood board / Inspiration:
Color Ideas:
Sketches:
Digital Revisions:
Final Digital Revisions:
Color Variations:
Final Logo:
The Bangkok Thailand 2032 Summer Olympic Logo portrays the gold and green colors of summer with the relation of emerald and gold which are known materials and colors used in parallel with temple architecture. The abstraction of the known “Giant Swing” of Bangkok Thailand, seen in the middle of the logo with an artistic swing of motion and fluid brush-like curves center and break the green and golds to create a contrast of color and style. Additionally, this abstraction was portrayed with an intent to relay a self-acting figure depicting an active moment relating to sports or Olympic games. With this logo, I really had to take a deep understanding of everything about Bangkok the culture, tourist attractions, people, transportation, food, markets, everything, and anything found in this vast city. With the variety of attractions, I really had to focus down which to me limited but helped the idea of the logo, because you could not fit everything in a single logo that personified “Bangkok” or “Thailand” altogether. In the beginning, I become overwhelmed the all the attractions and topics I could take this logo. With many sketches and experimental drawings, I was able to capture a distinct yet familiar shape that had multiple appearances making it dynamic. This captured development of variety and familiarity was overall what I was striving for. From paper rough to digital I was able to transfer my idea successfully and transform it into a successful rendition of Bangkok and the Olympic games, with the intent of designing towards the future of 2032.
