Principles of Design in Motion: Ideation

Jeff Leretsis
Sep 21, 2020

20 Different Themes:
Space
Nature
Flat Art
Minimalism
Winter
Christmas
Driving
Halloween
Ghosts
Fall
Star Wars
Manipulation
80's
Cyberpunk
Lofi
Syfy
Seasons
Transportation
Sea
Mythology

Motion Design Principles:
Balance, Simularity, Contrast, Alignment, Figure Ground, Proportion, Direction, Discord.

Mind Maps:

Thumbnails / Ideas:

Final Choice:
I am stuck between minimalism and fall. I talked it over and compromised for a simple flat art Halloween theme.

Storyboard:

Style Tiles:

2 Second Test:

15 Seconds Test:

30 Seconds Test:

Final:
My Project Two (Principles of Design in Motion) was structured by the 8 principles. My theme was a spooky but settling simple and sophisticated design, with grays, oranges, blacks, greens, yellows, and some blues and whites. I using a variety of colors to represent and contrast the principles for example using black and yellow as the contrasting colors because the colors are proven to have the most contrast. I used Escoffier Capitaux as my font because it has a skeleton boney structure that has soft but hard edges describing it as fun, Halloween, and a complex contrast to the simplicity of the motion design. I used formal and smooth transitions to have a sense of calmness and interaction with the audience to keep them interested in my blank but sophisticated design.

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