Jeff Leretsis

Oct 25, 2020

3 min read

Motion Poster: Ideation

Moving posters, or mosters, are a new movement in poster design, popularized with movie posters by the agency Geek Nation. Mosters are being used by film agencies to create interest and inform audiences about upcoming releases. In the words of Josh Schaub, curator of an inventory of moving posters, this interactive medium presents new questions for the poster: “What are the techniques and methods of narration? Where does the poster end and where does a film begin? It ultimately leads us to the question of what a poster actually is and how this medium will continue to develop in the future.”

3 Exhibitions

Tate Modern Exhibition “Andy Warhol”
November 15, 2020
Modern, Abstract, Pop Art, Hyperrealism, Bold

Notional Field Cuppetelli and Mendoza
2012 (Id have to make up event info)
Fluid, Movement, Abstract, Interactive, Dynamic, Organic

Sacrificial Lamb Exhibition “Peta Church”
April 3, 2015
Psychological, Simple, Bold, Religious, Abstract

Moodboards

Thumbnails

Rough Static Posters:

3 Posters:

Rough Motion Test

Final Motion Poster

This project was created and inspired for Andy Warhol, which also brought attention to an exhibition. This exhibition named “What colors do you see” was a multi-meaningful caption that is to bring attention to colors seen with the visual eye and colors of race, as personified in Barak Obama. From Warhol’s piece of Campbell soup, it was always created with a variety of color and structure in a 3x3 square, similar to a rubrics cube. With this relation, I created an animation that expresses Warhol’s square designs that are ever-changing with many appropriations and also mimics a rubrics cube spinning a singular side. As fluid and smooth transitions are thought-out the motion poster, I partnered and reacted the text in the same by moving it parallel with the spin of each row. Overall I created a bold, smooth, pop art, Andy Warhol motion poster appropriation that brought attention to his exhibition, while also bring attention to other racial matters.