Jeff Leretsis

Corporate Identity, Spring 2021
Edinboro University, Scott Gladd

Assignment: Bringing it all together.
Expanding one of your identities into collateral materials and a set of brand guidelines, publication, poster, and digital portfolio.

View Final Presentation

Museum Project Expansion:

Ideation:

Digital Behance Portfolio, Interactive Project Highlight

Examples:

Letterheads & Business Cards

Examples:

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Corporate Identity, Spring 2021
Edinboro University, Scott Gladd

Assignment: Restaurant Branding
For this project, you will be developing a name, tagline, brandmark, and logotype for a fictitious restaurant you create. You will select two to three defining characteristics for each of your two initial restaurant concepts.

Ideation:

Hawaii (Hawaiian) Tavern

Tourist Attraction

Names:
Ha Ta Ta
Haii Dive
“Lolo” Saloon
Hula

Taglines:
For a Fresh Change
Go Lolo, Go Oola
Go High, Hang Loose
Sha da’ shaka
Live Aloha

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National Museum of Transportation

Research:

National Museum of Transportation (MOTX) (TNMOT)
2933 Barret Station Rd, St. Louis, MO 63122
https://tnmot.org

National Museum of Transportation: Identity Study

About us from Website

The Museum was founded in 1944 by a group of historically-minded citizens who had acquired the mule-drawn streetcar “Bellefontaine”.

In 1948, the Transport Museum Association (TMA) incorporated as a non-profit educational organization to better serve the financial and volunteer needs of the museum. The land was acquired on Barret Station in St. Louis County, along the right-of-way of the historic Missouri Pacific Railroad.

Current and Existing Logo

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20 Different Themes:
Space
Nature
Flat Art
Minimalism
Winter
Christmas
Driving
Halloween
Ghosts
Fall
Star Wars
Manipulation
80's
Cyberpunk
Lofi
Syfy
Seasons
Transportation
Sea
Mythology

Motion Design Principles:
Balance, Simularity, Contrast, Alignment, Figure Ground, Proportion, Direction, Discord.

Mind Maps:

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